Today’s marketers work in an environment where teams are divided across global boundaries, competitors are disrupting businesses from every angle, and consumers expect instant gratification no matter where they are. Within this new world, the traditional way of marketing simply will not suffice. The success of the modern marketer is now defined by his or her ability to create CONVERGENCE throughout the entire organization, customer experience and business.
In this changing landscape, the role of content has become more essential than ever. When content is used strategically, it not only helps marketers facilitate business transformation, it also enables them to unify the entire customer experience.
NewsCred’s 2016 #ThinkContent Summit, will bring together over 1,000 marketers to explore this landscape, looking at how the brightest minds in marketing are paving a path toward convergence and the new marketing imperative.
Fireside Chat: Disruptive Innovation – Breaking Into New Channels and Audiences with Compelling Content
Craig Hatkoff, Co-founder, Tribeca Film Festival
Shafqat Islam, Co-founder and CEO, NewsCred
In a world where cross-channel content production is just taking off, the Tribeca Film Festival recognized this opportunity in 2002 to really highlight the power of storytelling through film. Now, 14 successful years later, the festival is also exploring successes in branded content and content marketing as well as recognizing industry pioneers through their Disruptive Innovation Awards.
Eric Toda, Airbnb
Lauren Drell, SweetGreen
Mikaela Flynn, Uber
Greg FItzgerald, Blue Apron
Marty Swant, Adweek
The best brands and companies are those who are constantly evolving, innovating and disrupting the status quo. Being able to act in a nimble manner and react with agility and creativity is what has set these brands apart. We’ll learn from these leaders who are not only disrupting their industries, but also disrupting communication channels in the way that they communicate with their audiences via compelling and relevant content.
Rohin Dhar, Founder + CEO, Priceonomics
Great content marketing is often equated to great storytelling. But often times, the best content is backed by strong data. In this session, we’ll explore how you can use data to move your content from good to great and how data can propel content to spread across channels.
Alex Cheeseman, Head of Global Marketing Solutions, NewsCred
If content marketing truly is the fastest growing trend in digital, why are we failing to see meaningful budgets being allocated? What can marketers do to ensure success? This session will walk marketers through the playbook on how to be the best content marketer possible.
James Quarles, Instagram
Instagram gives people a way to capture and share the world’s moments. The content that is created and discovered on platforms like Instagram are prompting us to take action. We’ll discover with Instagram’s Global Head of Business and Brand Development how visual discovery takes on a new meaning in the world of mobile.
Veronique Lafargue, Google
When it comes to storytelling, even the best analytics can’t always divulge what will appeal to a customer’s emotional journey. For that, we need human insight – and a great system. Discover the journey of creating B2B content for Google Apps for Work, leveraging Google 3-part recipe for innovation.
Keynote: Reaching a New Generation – How to Effectively Use Content to Capture the Attention of Millennials. From a Millennial.
Samantha Jayne, Millennial Comedian/Poet/Videographer
Marketers have been trying to figure out the secret to connecting with Millennials for years now. Hearing from a millennial who figured out not only how to reach her generation, but how to use multiple channels and formats to capture their attention. With over 10 million video views of “Mom Talk” and 100K followers on Instagram, Samantha will show us how to use humor, wit and comedy to engage.
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Keynote: Case Study – How Unilever has Mastered the Art of
Storytelling to Capture our Hearts and Brand Loyalty
Rob Candelino, Unilever
Few brands have successfully leveraged the potential of content marketing to reach their audience. For a legacy CPG brand, like Dove, to have done this consistently over the years, has raised the bar for all marketers across industries and markets. We’ll hear how Dove has used content to reach a new audience, increase brand awareness and shift perceptions - including their most recent brand campaign.
