ThinkContent is NewsCred’s annual, invitation-only gathering of 300+ senior-level influencers in marketing from the world's leading brands. We bring them together to share, network, and inspire. Join us for a day of thought-provoking and informative sessions on the role of content in transforming business.
Within an increasingly fragmented digital landscape, today’s leaders must find more effective ways to attract and forge deep bonds with audiences. It starts with content. Success comes in many forms: converting consumers to avid evangelists, broadening a brand's influence to increase sales, or building an employee culture that fosters diversity and innovation. All have a profound impact on the business.
Think content. Transform your business. Join us on June 6th.
More to be announced soon
Global President of Interactive Operations, Accenture
Want to share your brand's success story with the world? Have some inspirational words of wisdom you're dying to reveal? NewsCred is looking for industry leaders who can captivate our audience – whether in marketing or another industry – and we would love to put you front and center.
Being the best content marketer frequently means taking risks and pushing the envelope. In this discussion, you will hear how top content marketing minds are going against the grain, achieving internal buy-in and support, and cutting through the noise to stay on the leading edge.
Interview: The newest content marketers; stories from the cutting room floor
Dana Reinglass, Chief Storyteller + Managing Director - Digital Engagement, United
Robin Kamin, VP, Content Marketing Advisory Services, NewsCred (Interviewer)
NewsCred: The future of content marketing
Shafqat Islam, Co-founder + CEO, NewsCred
Fireside chat: The art of data
Seth Farbman, Chief Marketing Officer, Spotify
Matt Garrahan, Global Media Editor, Financial Times (Interviewer)
There is a fine art to leveraging data to understand your consumers. In this session, we will discuss how consumer listening can help your brand leverage
data to create personalized content, and enable engagement in a deeper and more meaningful way.
Short stories: The science of storytelling
Short Story 1:
Hans Riis, Content Strategist, Merck
Martin Kovach, Content Strategist, Merck
Short Story 2:
Aniko Delaney, Global Head of Corporate Marketing, BNY Mellon
Benjamin Meents, Vice President, Corporate Marketing + Brand, Optum
Teddy Lynn, Global Chief Creative Officer, Bloomberg Media
Short Story 5:
Andrew Steinthal, Co-founder, The Infatuation
Chris Stang, Co-founder + CEO, The Infatuation
Whether it is using data visualizations or videos to create compelling stories, or finding clever ways to tap into the emotions of your audience, storytelling is a powerful tool. In this session, you will hear a collection of short stories where the science of storytelling proved effective.
Panel: Storytelling for social
Javier Boix, Senior Director, Storylab, AbbVie
Eric Edge, Head of Marketing Communications and Industry Relations, Pinterest
Elizabeth Miersch, Executive Managing Director, Furthermore, Equinox
Cynthia Stark, Vice President, Global Digital Brand + Marketing, Sun Life
Lindsay Nelson, Chief Marketing Officer, Vox Media (Moderator)
Brands do not often have the luxury of creating different pieces of content for different platforms, yet each social media platform has its own language and its own way of connecting with audiences. How can brands act like media companies and create successful content hubs? How can brands ensure their identity is not lost as they tailor messaging for various platforms?
Short talk: Creating content for community and culture
Frank Thomas, Director, Content Strategy + Content Marketing, adidas
Aside from using content marketing to sell products, it can also be a very valuable tool for building a community with the same attitude and values as your brand. In this session we hear how one brand used a content-first strategy to gain company advocates, increase employee pride, attract talent, build trust and strengthen the culture of the brand.
Closing keynote address: The marketing revolutionary
Jill Cress, Chief Marketing Officer, National Geographic
In today’s fast-changing digital landscape the secret in the sauce is there is no secret. Connecting with your target audience is a careful blend of leveraging
technology, harnessing data, and being creative with content to truly engage. In this session, a true marketing revolutionary will share their recipe for success.
Shafqat Islam, Co-founder + CEO, NewsCred
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