Marketers have witnessed incredible change in recent years. From new technologies to shifts in budgets and resources, today's marketers are constantly being forced to think and work differently. Amid this shift, marketers must figure out how to adapt key principles and skills to this new high-paced environment.
Today more than ever, there is a need for marketers to come together and regain focus on what matters most. Let's ask ourselves, how can we all marry the power of content and storytelling with the opportunities that technology grants us in order to achieve the greatest success possible?
2017 speakers to be announced soon
Co-founder, Tribeca Film Festival
General Manager/VP Marketing, Haircare, Unilever
Global Head of Content Strategy, Google
Head of Content + Marketing, First Round Capital
Head of Global Social Marketing, Airbnb
Vice President, Editorial Director, T Brand Studio, The New York Times
Vice President of Public Relations, Deluxe
Creator + Author, Quarter Life Poetry
Marketing Manager, Brand and Content, Uber
Director of Content, Creative, Communications, sweetgreen
Founder + CEO, Priceonomics
Vice President, Global Communications + Integrated Marketing, Emerson
Staff Writer, Adweek
Chief Strategy Officer, Storyful
Co-founder + CEO, NewsCred
Managing Director, M&M Global and Festival of Media
Interested in speaking?
Want to share your brand's success story with the world? Have some inspirational words of wisdom you're dying to reveal? We are looking for industry leaders who can captivate our audience – whether in marketing or another industry. NewsCred would love to put you front and center – it's your time to shine.
In today’s fast-changing digital landscape the secret in the sauce is there is no secret. Connecting with your target audience is a careful blend of leveraging technology to reach them, harnessing data to understand them, and being creative with content to truly engage them. In this session, a true marketing revolutionary will share their recipe for success.
Interview: Speaking the Language
During periods of economic, political, and social uncertainty, connecting with the consumer can be challenging. In this interview, we will discuss how to navigate this climate and ensure your messaging and tone is in tune with your audience.
Panel: Risk-taking and Boundary-breaking
Being the best content marketer frequently means taking some risks and pushing the envelope. To cut through the noise and stand out from the crowd, taking risks – albeit well calculated ones – is key to being on the leading edge. In this discussion, you will hear from some top content marketing minds about going against the grain in new innovative ways, how they achieved buy-in and internal support, and why failing by being daring is not the worst way to fail.
Short Stories: The Science of Storytelling
Whether it is using data visualizations or videos to create compelling stories, or finding clever ways to tap into the emotions of your audience, storytelling is a powerful tool which content marketers can wield successfully. In this session, we will hear a collection of short stories where the science of storytelling proved effective.
Presentation: Content Personalization
Using data to create content which speaks directly to the individual's’ preferences and desires is the way of the future. However, delivering the right content to the right person at the right time, is not without its challenges. In this short talk, we’ll learn one brand’s story of how they made content personalization their success story.
Presentations and Discussion: Capturing with VR
Virtual reality is being embraced by marketers everywhere as a tool for creating an immersive brand experience. As VR devices are not yet at a truly accessible price point for most consumers, investing in VR content is no small decision. In this session, we will showcase some compelling case studies of how VR content was used. We will examine cost vs hype and discuss when and if it makes sense to jump onto the VR bandwagon.
Short Talk: The Rise of 360 Video
Panel: Storytelling for Social Audiences
Brands do not often have the luxury of creating different pieces of content for different platforms, yet each social media platform has its own language and its own way of connecting with the audience. So how can brands act like a media company and create content hubs for success? And how can they make sure their brand identity is not lost as they tailor messaging for various platforms?
Fireside Chat: The Influencers Story
Working with an influencer can be incredibly impactful. Using a trusted individual can give your brand credibility and trust among their followers. For influencers, a big paycheck is not enough to make them want to work with you, they need to be sure your ideals and credibility match their own. What does it take to create a truly authentic relationship? How do you ensure compatibility? And how do you determine if an influencer strategy is the right one for you?
Registered attendees include industry leaders from these big brands
50 Varick Street
We're excited to host #ThinkContent 2017 at Spring Studios, an exclusive state-of-the-art venue with sweeping views of downtown Manhattan and the Hudson River.