Business models in the media industry are rapidly evolving. Brands are becoming publishers, media is becoming democratized, and there is a trend towards

consolidation of businesses. A lot of the changes in media are caused by the competition to create great content. So how will the future of content shape the

future of media? Will video continue to dominate, what is on the horizon, and what will the media company of the future look like?

Being the best content marketer frequently means taking risks and pushing the envelope. In this discussion, you will hear how top content marketing minds are going against the grain, achieving internal buy-in and support, and cutting through the noise to stay on the leading edge.

There is a fine art to leveraging data to understand your consumers. In this session, we will discuss how consumer listening can help your brand leverage

data to create personalized content, and enable engagement in a deeper and more meaningful way.

Whether it is using data visualizations or videos to create compelling stories, or finding clever ways to tap into the emotions of your audience, storytelling is a powerful tool. In this session, you will hear a collection of short stories where the science of storytelling proved effective.

Brands do not often have the luxury of creating different pieces of content for different platforms, yet each social media platform has its own language and its own way of connecting with audiences. How can brands act like media companies and create successful content hubs? How can brands ensure their identity is not lost as they tailor messaging for various platforms?

Aside from using content marketing to sell products, it can also be a very valuable tool for building a community with the same attitude and values as your brand. In this session we hear how one brand used a content-first strategy to gain company advocates, increase employee pride, attract talent, build trust and strengthen the culture of the brand.

In today’s fast-changing digital landscape the secret in the sauce is there is no secret. Connecting with your target audience is a careful blend of leveraging

technology, harnessing data, and being creative with content to truly engage. In this session, a true marketing revolutionary will share their recipe for success.